In this assignment, I was assigned to do 7 tasks and create 3 advertisements about the same product, which was Quorn. To promote Meat Free Monday or World Meat Free Day to the world and all target audiences. A 30 second TV Advert, a 1 Minute or so Viral Advert and then to finish off, a 30 second Radio Advert.
Task 1 was to research 3 Popular ads, one TV, one viral and then one radio. I chose the 2016 John Lewis ad for the TV as that’s what comes to mind when I think of a classic TV Advert, this could also count as viral ad but I decided to do another ad for that. For my Viral ad i did a travel guide advert that was in a form of a film for Australia that includes Chris Hemsworth. And for my radio ad I did a simple ad for Ikea that includes people wanting to buy a new bed. After this we then we were given 10 questions to ask about the adverts and how they fulfilled the brief. I think I chose good ads and did a good job on this, it was pretty simple and not hard to do whatsoever.
For task 2 it was for the primary and secondary research and why I included this type of research into this product. First I started with my primary research, I made a quick questionnaire in order to get some good results, in which I did get although I should’ve asked more people to complete it. I then analysed the questionnaire and wrote about how effective they were and what the top answers meant. I then did my secondary research which was to get information from other sources and to make sure it’s referenced. I covered a few online articles that were credible that explained what people’s thoughts on Quorn was and on Meat Free Monday. I got some pretty good results although I wish I did research a bit more into it as I could’ve got better results and possibly would mean better results.
For task 3 I wrote a proposal for my 3 ads, at this point I knew what product I would be doing, what my 3 ads would include and what I needed for all 3. Which I put my reasoning into the proposal of why I needed it.
For task 4 I had to do a pre production schedule which allowed me to keep on track, within 6 weeks it would help me stay on track. Some of it worked for me, although I did switch up some tasks from time to time. I had stuff from task 2 that I did while doing task 6. Although it stilled worked in the end so it’s nothing bad. Just wished I had more time to edit my videos.
For task 5 I started filming, this was my favourite part to do although there were a few mistakes and unavoidable situations that happened, like the microphone not working properly so we had to use the camera microphone but this wasn’t too bad since my ad doesn’t have too much dialogue and the parts that did have dialogue ended up sounding good, probably because there was no background noise. The space we recorded in was fine it just with the lights, it was pretty small at times so it made us use 2 lights instead of 3 but that was for only 2 scenes. There was another one also where I used a POV shot but because of that it broke the line of action which I didn’t notice. I forgot to buy actual buns for the burger so we had to cut bread into a circle which was my fault.
In-between task 5 and 6 I recorded my radio advert which went really well although I messed up my lines a bit but it wasn’t bad. I think I could’ve came up with better dialogue but people seemed to like the script, which was the same concept as my TV and viral.
Task 6 was to edit all 3 ads. I started off with the radio ad and did half of it, then did my TV ad and finished that all throughout one since my viral ad just has extended clips to purposely make it longer. I then finished my radio ad and added all sound effects within all ads. I wish I had more time to edit all 3 so then I would know I would definitely be happy with all 3. Since I had so much other paper work to do and I couldn’t do work at home because of inconveniences.
If I could re do this whole assignment, I would stick with the same concept for all 3 ads, but of course improve them. I would not break the line of action, I would remember to get the correct props for the video, I would try and use all 3 lights and make sure the lighting is very good since I had a few shadows in a few scenes. I would plan it out better in order to get the best results. I would try and spend more time editing and making the editing the best it can be which will help me improve my editing skills. I can try and make the timing better for everyone since one of my cast had to do something important through-out the day and then through-out the weekend I could borrow the equipment on.
Feedback –
I showed all 3 ads to people in my class, providing them with 3 questionnaires where I asked for their opinions and thoughts and how I could improve.
From all the screenshots above it shows my feedback I received from all my ads, the majority of people said it was good as it was ironic and that made it humours to attract people into buying Quorn. Some picked up on the mistakes I did, from some poor audio and line of action being broken. So I will listen to this feedback next time and try better.
TV and Film Production 